How To Generate Mortgage Leads Online

Sorry, it’s been awhile.  I’ve been working like crazy.  It appears refi’s are about to make a comeback…so you better pay attention to my blog!

So, you have your landing page all set up and all you need to do now is get traffic to it.  Well, there are so many ways to do this I can’t cover it all in one blog post. But, I will start with the fundamentals of SEO.

Assuming that you listened to me and made your domain name your top keyword, you should now have a title and description for that page with that keyword in there as well.  This is you MAIN KEYWORD.  The big boy that you want to be number 1 for.  You should also have a list of many related keywords – maybe long tail keywords that pertain to your niche that also get some good search traffic each month.  I always take the main keyword and a few long tails and start from there.  But first…

You need to get your new website indexed…so it shows up in Google at all.  If it’s not indexed, it’s not in Google.  This is really easy.   If you have a twitter account, just make a twitter post using your websites sitemap URL.  A sitemap is just a page that tells Google and the other search engines all the pages in your website. If you Google “XML Sitemap”, you’ll see a free sitemap generator on there.    Take that URL, such as howtogeneratemortgageleads.net/sitempal.xml and post it on Twitter.  You can write “Here’s an update of my latest mortgage site – URL GOES HERE” or something like that.  Google is crawling Twitter all the time (and was even showing real time tweets) and this will help Google find your site.

You can also use a really cool free site called BulkPing.com .   Here you can get a bunch of free backlinks, create an RSS feed, submit an RSS feed, etc. that will get your site indexed in “25 minutes flat”.  It works…

You’ll know your site is indexed in Google when you do a search for your domain name (such as http://howtogeneratemortgageleads.net) in Google and your site pops up.  If it comes back no results found or just links from other sites, your not indexed yet.

If you have a wordpress blog on your site, go to plugins –> add new –> search plugins and type in google xml sitemaps. Install this plug in and activate it. It will create an xml sitemap of your website (all the pages of your site) and let the search engines know about it. This helps get your site indexed fast too. You should also update this plugin every time you add new pages/posts to your site, so the search engines find those too!

Since you have an exact match domain name (or close to it), you should be in the top 100 websites already.  You won’t get any traffic or leads from that until you get to the first page of Google…more specifically the top 3.

To get your site there, you need backlinks.  Lots of backlinks.  Submitting your site to Digg, Mixx, etc. gets you good backlinks, but those don’t have anchor text. An anchor text link is a link going back to your website that uses a word or words, like: how to generate mortgage leads.  The more links that have that phrase pointing back to your website, the higher your website is going to rank in the search engines.  But, the backlinks have to come from good sites… not bad ones.  The good sites, in Googles eyes, have a higher PR. Page Rank.  I usually go for sites with a PR of 1 or higher.

For your first lesson, the easiest way to get anchor text backlinks is from submitting articles.  Coincidentally, it is also a great way to drive traffic to your site.  You  write articles and in the authors bio you drop your anhcor text links.  Some sites let you put them in the article body, but for most you need to use the authors bio.  Just look on Ezinearticles.com and search for something related to your niche.  You’ll see how they write an article with the titles based on LONG TAIL KEYWORDS and then put anchor text links back to whatever site they are trying to drive traffic to.  I use the main keyword (the one in your domain name) 50% of the time and the other times I switch between a few different long tail keywords.  You are allowed to put 2-3 links in the authors bio, so I just put 2 links in there.

There are thousands of article sites with 0 Page Rank and a handfull of them with good PR.  The good ones, like EzineArticles, ArticlesBase, GoArticles, IdeaMarketers, etc. show up in the search engines and tend to rank really well.  These are the sites you want to use for your article marketing and building your first backlinks.  Why waste time putting links on sites that pass no link juice back to your site and will never be found in any search engine?

To save time, you’ll want to use an article submission software.  This will submit your articles to several different accounts at once.  It’s save a TON of time. You can spin the articles so they are all different as well.

I use Article Submit Auto.  It only posts to the top article directories (the ones with good PR and actually show up in the search engines) and it’s based off of WordPress, so it’s real easy to use.  It’s pretty much like making a blog post.  Once you set up the article accounts, you just load them into your ASA account and it will post to all of them each time you submit an article.  It also will post the article to your own blog and another article site blog as well!  It’s an extra bonus and more links for you.

In addition to this, it converts your articles to PDF’s and posts them to the top PDF sharing websites for even more backlinks.  These sites aren’t used by many people and work really well.  They surprisingly get a lot of traffic.

So, go out and start writing some articles related to your niche.  Remember to make the titles and the topics of your articles revolve around the keywords you want to get visitors from – so the articles show up in the search engines themselves.  Then, put your anchor text in the authors bio so that you can start improving your websites rankings in the search engines.

This is one of the most basic, but most effective, ways to drive website to your website or landing page.  It works!

If you don’t want to write the articles your self, you can outsource them at Iwriter.com.   I wrote a post about that service on this blog and how to find the best writers.  Check it out HERE.

Next time, Ill start talking more about ways to build backlinks to your site… or you can read my SEO software reviews right now.

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