Step 4 – How To Create A Landing Page Website

Ok, you registered your domain name and are ready to rock ‘n’ roll.  What do you do now?

Well, the easiest way to generate mortgage  leads online is with a landing page.  This is a page that is designed to capture your visitors information.  The lead capture form should be located on the visible part of the page when visitors first land on the site.  Usually, the upper, right hand corner.

I’ve seen many pages that are cluttered with info and flashing text ads, which makes it hard for the visitors to even know what to do.  You should make it as easy as possible for them to know how to get more information.  Don’t clutter your website up with all kinds of information.  Just pick the top 3-4 reasons people should use your company, highlight those and put them next to the form.  If you have a FREE BONUS to give to visitors to make them enter their personal information it always increases conversions.   Try giving out a free report on the top 10 mistakes first time home buyers make when it comes to getting a loan or something like that.  It works!

Now, if you know how to make websites already, great.  Chances are, most people don’t know how to do this correctly.  Especially creating a nice looking form that instantly emails you when a prospect  enters their information.  And remember, if your website looks like crap people will not trust you and it will be harder to get them to fill out your form…if not impossible.

Here is the EASIEST, CHEAPEST way to build a lead capture website:

1. Visit Bluehost Now.

Create an account, get a free domain name

2. Get Socratese, a premium WordPress Theme.  SEO optimized and very easy to set up and customize a full website.  I have made 20+ with this and can set them up in 5 minutes flat.

-Get Aweber, to capture leads AND keep emailing them.  You get a custom form code from Aweber (you can use a free WP plug for this, but you wont be able to email the leads) and you just copy and paste this code into Socrates.  You capture leads, get emailed when they come in and keep emailing them with pre set emails so YOUR COMPANY is infront of the customer over and over again.

Take your domain from bluehost, install WordPress on it (one click!) and log in.

Go to themes, click Install New, and install the Socratese theme.

Active this theme, choose your title, description and make a custom header.

In the widgets area, add in your Aweber form code.

In five minutes you have a blog that is ready for content and ready to capture mortgage leads! They look awesome too!

With Socratese you can make your own headers and customize your background.  I will post a review here soon on where to get professionally made headers (you just upload them right into socratese) for $11!

Now, click on the giant RSS button at the top right of my blog and subscribe already!  You’ll get updated when I make a new post! The marketing info is MUST READ!

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