How To Generate Mortgage Leads Online

Alright! Hopefully you have followed all the steps BEFORE you jump into the domain name buying.  If you haven’t done that, you are most likely going to lose money.  Even though domain names are super cheap, you could end up spending all your time promoting a domain name that gets little or no traffic.  That would suck! It does, trust me I’ve done it.  So, now I’m passing on that knowledge to you.

Ok, when you finally have that keyword narrowed down to your favorite one, what’s next?  The goal is to get an EXACT MATCH domain for that keyword.  This GREATLY increases your chances of being number 1 in Google and if you follow all my SEO advice later, it will help you keep it at number 1.

We will imagine your are a mortgage broker in California.  You like the number of searches per month that “Home Mortgage Loan California” gets.  I’ll save you the trouble…it gets roughly 1000 searches per month for that exact phrase in Google alone.   Not so many you think?  Doesn’t sound as good as “Best FHA Refinance Rates”?  Well, for one thing.  People searching for “Home Mortgage Loan California” are going to be interested in buying a house in CA, so they need a loan.  This means the traffic is very targeted and the conversions will be much higher.

Second, the competition is nothing compared to a fha refinance keyword!  Check this out:

Checking Out A Keyword

You’ll notice doing the search with quotes ” ” around the keyword brings up the number 51,900! That’s hardly any competition at all.  Easily a number 1 traffic getting candidate here.  And look the search results.  I don’t see any of the domain names that have those keywords in the domain, just a few mentions in some titles and descriptions.   This means you can easily rank in the top of Google for this keyword and get good, targeted traffic.  Try ranking for a generic term like fha refinance rates and see how long it takes to get some traffic…

Back to our guy! So, this CA broker reads my blog and says to himself “I need to register a domain name for this keyword!”.  He goes to Bluehost, signs up for a $6.95 a month hosting account and gets a free domain name.  He enters in “HomeMortgageLoanCalifornia.com”….. Dang it!  Taken… The same thing .net…dang it! Taken.  Then HomeMortgageLoanCalifornia.org …Bingo!  It’s available.   He adds it to the cart and pretty soon this dude will be raking in the dough generating free mortgage leads online.

PLUS, if this guy wants to run a PPC campaign (Adwords) to get traffic to his website right away, he will pay less than the other advertisers bidding for that keyword. He has the keyword in his domain.

Now, if the EXACT keyword is not available, you then try hyphens, such as: home-mortgage-loan-california.com.  I only use .com, .net and .org.  I have not heard of much success with .info domains, so don’t risk it.  If all those combinations are taken up, then just add a small word to the END of the domain, like homemortgageloancalifornianow.com.  You want the keywords first in your domain name.

That my friends, is how you do it.

Damn, right now I’m thinking I should have charged for this info!  Or at least made you opt in with your email address! If you are thinking the same, make sure you subscribe to my RSS feed and get updated every time I make a new post.  You don’t want to miss any of this!  How to make a landing page and SEO is still to come…

Visit BlueHost now to sign up for your hosting account and get a FREE domain name. I use them.

4 Responses to “Step 3 – Register Your Domain Name”