How To Generate Mortgage Leads Online

Ok, let’s jump right in.  How do we generate mortgage leads online? Where do we start? Well, here’s an outline of what I always do.  If you can follow these 5 simple steps, you can generate mortgage leads online.

1. KEYWORD RESEARCH – This is the FIRST thing you should always do before anything else!!! Never just go out and by a domain name without doing the research!  A good domain name can make it much easier to hit #1 in Google, which is where you want to be.
2. GET HOSTING – You need a good host. Never waste your time building a free site on someone else’s server/host.  It won’t work as good and you won’t make as much money.  Also, the host matters.  Too many porn sites hosted by your provider?  Yea, your site won’t rank as good.  Too many sites on the same IP address? Forget about it.  I’ll give you tips on this later!
3. REGISTER YOUR DOMAIN NAME – This goes back to the keyword research.  Ill show you which domains are gold and which ones to avoid like the plague…like .info!! Eww!
4. CREATE A WEB SITE/ LANDING PAGE – This is very important.  I see so many companies making their sites so full of information that the user does not even know what to do…so they leave.  It’s very easy and very cheap to create an effective web site to capture leads. Ill show you some good examples in later posts!
5. MARKET YOUR WEBSITE-  This is where the fun begins!  Start marketing the site, drive traffic and convert visitors to leads.  It’s that simple.

If you think you can follow those steps, you can generate mortgage leads online. I’m going to go over each one in detail, explaining how I handle each step.  The whole process takes only a few hours, but I outsource some of the grunt work so it takes about a week to set up a site and get it going.  I’ll spend quite a bit of time on marketing your site, there are many free ways to do this that are quite effective.  You don’t have to pay $8 per click and lose money all day long with Adwords!

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